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Type: BOOK - Published: 2006-05-03 - Publisher: Kogan Page Publishers
In perhaps the most creative and authoritative book on selling brands ever written, international business experts Keith Lincoln, Anthony Aconis and Lars Thomas
Language: en
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Type: BOOK - Published: 2009-05-03 - Publisher: Kogan Page Publishers
Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will mak
Language: en
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Type: BOOK - Published: 2006 - Publisher: Kogan Page Publishers
Presents a study on how corporations and their brands deal with this era. This book shows how to establish a business approach that can better meet the needs of
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Pages: 224
Type: BOOK - Published: 2003 - Publisher:
Language: en
Pages: 501
Pages: 501
Type: BOOK - Published: 2010-01-21 - Publisher: Cambridge University Press
A critical, comparative and contextual examination of how to protect retail or household investors which considers the financial crisis's implications.