Representing Consumers
Download or Read eBook Representing Consumers PDF written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 417 pages. Available in PDF, EPUB and Kindle.
| Author | : Barbara Stern |
| Publisher | : Routledge |
| Total Pages | : 417 |
| Release | : 2003-09-02 |
| ISBN-10 | : 9781134669875 |
| ISBN-13 | : 1134669879 |
| Rating | : 4/5 (75 Downloads) |
Book Synopsis Representing Consumers by : Barbara Stern
Book excerpt: Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
