Representing Consumers
Download or Read eBook Representing Consumers PDF written by Barbara B. Stern and published by Psychology Press. This book was released on 1998 with total page 428 pages. Available in PDF, EPUB and Kindle.
Author | : Barbara B. Stern |
Publisher | : Psychology Press |
Total Pages | : 428 |
Release | : 1998 |
ISBN-10 | : 0415184142 |
ISBN-13 | : 9780415184144 |
Rating | : 4/5 (42 Downloads) |
Book Synopsis Representing Consumers by : Barbara B. Stern
Book excerpt: Adopting a variety of theoretical approaches, this text challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of truth.