A broad survey on how audiences make meaning out of mass media Media Reception Studies broadly surveys the past century of scholarship on the ways in which audi

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Reception introduces students and academics alike to the study of the way in which texts are received by readers, viewers, and audiences. Organized conceptually

The coming of age of audiovisual translation studies has brought about a much-needed surge of studies focusing on the audience, their comprehension, appreciatio

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understo