Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i

"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication

Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and w

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.