Radius - Reaching Across Different Industries Uncovering Solutions

Book excerpt: RADIUS, the sequel to the best selling business book Third Circle Theory (which since 2013 has sold well over 300,000 copies worldwide) continues on Secret Entourage's mission to bring meaningful business education to the masses. As more and more people embark on the idea that small business ownership and Entrepreneurship may be the only path of finding monetary and personal success in a very crowded and ever evolving global economy, it only made sense for me to create a powerful blueprint that would highlight all aspects of business mastery. Written from a universal lens, RADIUS helps readers understand the powerful 5 entrepreneurial pillars that every business in every industry worldwide falls under. From the idea phase, to the birth of a product or service, to understanding the revenue model of a business, to the start of the brand which eventually when re-used and recycled can lead to a very robust empire. The 5 pillars of RADIUS are the checkpoints that each and every business has an opportunity to cross but very few do. By understanding the mechanics behind each and every one of them, the reader is able to literally understand how far along their business is and how prepared they are to take the next step. This incredible new system breaks down the processes and most important concepts behind each pillar such as "how to ensure you are pursuing the correct idea," how to understand the pricing and revenue models of a business," "how to penetrate an audience through the REACH model," and "how to recycle resources and customers to create multiple profitable verticals as fast as possible," and many more. All of these concepts are presented in the form of processes that can be universally applied across the spectrum of any business, and at any given time in its life cycle. The entire RADIUS concept was created from 20] years of successful business experiences that I accumulated. RADIUS will break down for you not only all these important business concepts, but also give you an inside look into my very own companies and how I effectively used this very same system to scale my businesses to over 50M in revenue across multiple unrelated industries, which today allow me a chance to manage over a dozen companies without working on any logistical aspects of any of my businesses. I am sure that experiencing the RADIUS model will you help you tweak and change every aspect of your business that has been silently keeping you from achieving the greater vision that you once knew was possible. I hope you enjoy the journey, and the learning as much as you will one day enjoy the rewards of your business. A special thank you to Fabio Viviani, world famous chef who gracefully wrote the foreword to RADIUS and to all of you who have helped support Secret Entourage, Third Circle Theory and the idea that the best way to re-balance wealth in the world isn't to redistribute it but rather to create more opportunities for people to create their own.