Quality Function Deployment and Six Sigma

Book excerpt: Detailed, expert guidance on using Quality Function Deployment and Voice of the Customer in Six Sigma environments • • A complete update to Lou Cohen's classic process improvement guide: now fully aligns QFD with all modern Six Sigma methodologies. • Includes an expanded, start-to-finish case study demonstrating how QFD functions from all angles, including design, marketing, technology, and service. • Revised by Joe Ficalora and his team of world-class experts at Six Sigma Breakthrough Technologies. The first edition of Lou Cohen's Quality Function Deployment helped thousands of organizations use QFD to deliver higher-quality, more userfocused product designs, while introducing techniques that anticipated powerful recent innovations such as Design for Six Sigma (DFSS). Now, Cohen's classic has been thoroughly updated to fully align QFD with the latest Six Sigma methodologies. Revised by world-class Six Sigma expert Joe Ficalora and his team at Six Sigma Breakthrough Technologies, this new edition offers a comprehensive perspective on QFD built on methodologies derived from dozens of successful Six Sigma and DFSS deployments. Through an expanded, start-to-finish case study, the authors show how QFD should function from all angles, including design, marketing, technology, and service. They systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS).