A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In