This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced t

This fully updated fourth edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research usin

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and commu

This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and ho

Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed