Proven Strategies in Competitive Intelligence
Download or Read eBook Proven Strategies in Competitive Intelligence PDF written by Society of Competitive Intelligence Professionals and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle.
| Author | : Society of Competitive Intelligence Professionals |
| Publisher | : John Wiley & Sons |
| Total Pages | : 351 |
| Release | : 2002-03-14 |
| ISBN-10 | : 9780471039815 |
| ISBN-13 | : 0471039810 |
| Rating | : 4/5 (15 Downloads) |
Book Synopsis Proven Strategies in Competitive Intelligence by : Society of Competitive Intelligence Professionals
Book excerpt: Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
