Product Familiarity, Brand Name and Price Influences on Product Evaluation
Download or Read eBook Product Familiarity, Brand Name and Price Influences on Product Evaluation PDF written by Puthankurissi S. Raju and published by . This book was released on 1976 with total page 28 pages. Available in PDF, EPUB and Kindle.
Author | : Puthankurissi S. Raju |
Publisher | : |
Total Pages | : 28 |
Release | : 1976 |
ISBN-10 | : PSU:000001396874 |
ISBN-13 | : |
Rating | : 4/5 (74 Downloads) |
Book Synopsis Product Familiarity, Brand Name and Price Influences on Product Evaluation by : Puthankurissi S. Raju
Book excerpt: