Power Branding
Download or Read eBook Power Branding PDF written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle.
| Author | : Steve McKee |
| Publisher | : Macmillan |
| Total Pages | : 258 |
| Release | : 2014-01-07 |
| ISBN-10 | : 9781137278845 |
| ISBN-13 | : 1137278846 |
| Rating | : 4/5 (45 Downloads) |
Book Synopsis Power Branding by : Steve McKee
Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
