Pharmaceutical Product Branding Strategies
Download or Read eBook Pharmaceutical Product Branding Strategies PDF written by Mark Paich and published by CRC Press. This book was released on 2009-03-02 with total page 314 pages. Available in PDF, EPUB and Kindle.
| Author | : Mark Paich |
| Publisher | : CRC Press |
| Total Pages | : 314 |
| Release | : 2009-03-02 |
| ISBN-10 | : 9781000687613 |
| ISBN-13 | : 1000687619 |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis Pharmaceutical Product Branding Strategies by : Mark Paich
Book excerpt: This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issue
