Optimal Database Marketing
Download or Read eBook Optimal Database Marketing PDF written by Ronald G Drozdenko and published by SAGE. This book was released on 2002-03-26 with total page 430 pages. Available in PDF, EPUB and Kindle.
Author | : Ronald G Drozdenko |
Publisher | : SAGE |
Total Pages | : 430 |
Release | : 2002-03-26 |
ISBN-10 | : 0761923578 |
ISBN-13 | : 9780761923572 |
Rating | : 4/5 (78 Downloads) |
Book Synopsis Optimal Database Marketing by : Ronald G Drozdenko
Book excerpt: This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.