Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations oper

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing o

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate tra

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act

Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referenc