New Service Development

Download or Read eBook New Service Development PDF written by James A. Fitzsimmons and published by SAGE. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle.

Author	: James A. Fitzsimmons
Publisher	: SAGE
Total Pages	: 348
Release	: 2000
ISBN-10	: 076191742X
ISBN-13	: 9780761917427
Rating	: 4/5 (2X Downloads)

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Book Synopsis New Service Development by : James A. Fitzsimmons

Book excerpt: This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.

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