New Activism and the Corporate Response
Download or Read eBook New Activism and the Corporate Response PDF written by Steve John and published by Palgrave Macmillan. This book was released on 2003-12-05 with total page 256 pages. Available in PDF, EPUB and Kindle.
Author | : Steve John |
Publisher | : Palgrave Macmillan |
Total Pages | : 256 |
Release | : 2003-12-05 |
ISBN-10 | : 1403903115 |
ISBN-13 | : 9781403903112 |
Rating | : 4/5 (15 Downloads) |
Book Synopsis New Activism and the Corporate Response by : Steve John
Book excerpt: This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.