UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes

Advertising Media Planning and Buying Textbook NEW! Media Planning & Buying in the 21st Century (3rd edition) is a leading textbook for students and early caree

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron

"Reimagines the American dream and provides a bipartisan plan to recapture the greatness of the past through addressing important economic, social and environme

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical