This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and qu

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and commu

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to u

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted