Measurement and Research Methods in International Marketing
Download or Read eBook Measurement and Research Methods in International Marketing PDF written by Marko Sarstedt and published by Emerald Group Publishing. This book was released on 2011-08-23 with total page 252 pages. Available in PDF, EPUB and Kindle.
| Author | : Marko Sarstedt |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 252 |
| Release | : 2011-08-23 |
| ISBN-10 | : 9781780520940 |
| ISBN-13 | : 1780520948 |
| Rating | : 4/5 (40 Downloads) |
Book Synopsis Measurement and Research Methods in International Marketing by : Marko Sarstedt
Book excerpt: Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
