Mastering Virtual Selling

Book excerpt: In the blink of an eye, the world as we knew it had changed. A global pandemic turned conference meetings into zoom calls, kitchens into offices, happy hours into virtual ones and turned selling into virtual selling. To remain successful, businesses were forced to pivot and adapt the manner in which they engaged with prospective clients and customers. We have seen how quickly the tides can turn and are settling into "the new normal". There are numerous challenges to face as we adapt to this new remote selling model- difficulty establishing rapport, utilizing digital tools, making genuine connections, technical difficulties, etc. It is natural to feel intimidated or overwhelmed by all these changes but Mastering Virtual Selling is here to help you be the maestro of your own virtual symphony. We're here to tell you that if wielded correctly, your conductor's baton can effectuate sales triumphs better than in-person selling ever could. We will go behind the curtain to break down how to leverage the technology at your disposal, advance pipeline opportunities, and successfully engage more prospects in less time, at lower costs, while reducing the sales cycle. With each new chapter and each new framework, you will gain confidence in your ability to engage virtually in this new world and will be making beautiful music in no time.