Mastering Japan Business (couverture souple)

Book excerpt: This book is targeted at business executives of companies approaching the Japanese Market, reviewing their options in terms of Japan Entry Strategy, already exporting to Japan (Indirect Sales) or, already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.