MASTERING BUSINESS IN ASIA: ENTREPRENEURSHIP

Book excerpt: Market_Desc: · Entrepreneurs of all stages in Asia or involved in business with Asia· Government Departments involved in promoting business and entrepreneurship Special Features: · The authors backgrounds bring an interesting combination of experience and angles of the business world· The book includes surveys of Asian entrepreneurs and those involved with the entrepreneurial process as well as in-depth interviews with Asian entrepreneurs· It is divided into six sections. The first introduces the book and provides a background to Entrepreneurship in an Asian context, and introduces the key themes to be explored. The next four provide the main body of the book and deal with stages of entrepreneurial business: birth, adolescence, adulthood, and maturity.· Style is balanced between the depth required for those keen to study Asian entrepreneurs and the appeal and layout attractive to the more casual or busy reader who may be looking to utilise their time on a long-haul flight to pick up some quick insights About The Book: Entrepreneurial processes are relevant not only to start up businesses but also to every stage of business development and growth. Mastering Business in Asia: Entrepreneurship is designed to provide insight into issues and themes in Asian businesses which are relevant not only to Asian entrepreneurs of all stages of business development, but also to those doing business with Asian companies. The combination of in-depth discussions with Asian entrepreneurs, together with the insight provided by the authors and their advisers, provides a new approach to understanding the key issues of this important subject.