Mass Communication Research Methods
Download or Read eBook Mass Communication Research Methods PDF written by Anders Hansen and published by NYU Press. This book was released on 1998-06 with total page 359 pages. Available in PDF, EPUB and Kindle.
Author | : Anders Hansen |
Publisher | : NYU Press |
Total Pages | : 359 |
Release | : 1998-06 |
ISBN-10 | : 9780814735725 |
ISBN-13 | : 081473572X |
Rating | : 4/5 (25 Downloads) |
Book Synopsis Mass Communication Research Methods by : Anders Hansen
Book excerpt: Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, and other social science disciplines. After an overview of research principles, coverage includes participant observation, archival research, content analysis, surveys, and computer-assisted handling and analysis of data. The development and application of each method is described, and examples of research instruments are given. Annotation copyrighted by Book News, Inc., Portland, OR