Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Download or Read eBook Marketplace Lifestyles in an Age of Social Media: Theory and Methods PDF written by Lynn R Kahle and published by Routledge. This book was released on 2014-12-18 with total page 328 pages. Available in PDF, EPUB and Kindle.
| Author | : Lynn R Kahle |
| Publisher | : Routledge |
| Total Pages | : 328 |
| Release | : 2014-12-18 |
| ISBN-10 | : 9781317465119 |
| ISBN-13 | : 1317465113 |
| Rating | : 4/5 (19 Downloads) |
Book Synopsis Marketplace Lifestyles in an Age of Social Media: Theory and Methods by : Lynn R Kahle
Book excerpt: This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.
