Marketing to Generation X
Download or Read eBook Marketing to Generation X PDF written by Karen Ritchie and published by Free Press. This book was released on 1995 with total page 200 pages. Available in PDF, EPUB and Kindle.
Author | : Karen Ritchie |
Publisher | : Free Press |
Total Pages | : 200 |
Release | : 1995 |
ISBN-10 | : UOM:39015033323695 |
ISBN-13 | : |
Rating | : 4/5 (95 Downloads) |
Book Synopsis Marketing to Generation X by : Karen Ritchie
Book excerpt: A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.