A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supe

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension b

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high lev