A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to

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The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. Professionals must realize that their servi

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for g

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than th