The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state en

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author anal

Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the fi