Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organizati

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scan

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and busines

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate,