This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, spec

Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultura

Growers, packers, processors, and distributors of apples who wish to survive into the twenty-first century need to understand that they are now operating in an

The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agri