The first book of its kind, Marketing Chiropractic to Medical Practices targets chiropractors and leads them through a comprehensive sales model to demonstrate

This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing

"Up and Running" is a tremendous tool for the "soon to be" or new chiropractor. Easy to read, honest, and right to the point, this book will take you through th

Explores the legal issues that health care providers, institutions, and regulators confront as they contemplate integrating complementary and alternative medici