Marketing and Smart Technologies
Download or Read eBook Marketing and Smart Technologies PDF written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle.
| Author | : Álvaro Rocha |
| Publisher | : Springer Nature |
| Total Pages | : 783 |
| Release | : 2021-03-09 |
| ISBN-10 | : 9789813341838 |
| ISBN-13 | : 9813341831 |
| Rating | : 4/5 (38 Downloads) |
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
