Marketing and Service Innovation Interaction
Download or Read eBook Marketing and Service Innovation Interaction PDF written by and published by Penerbit NEM. This book was released on 2024-02-07 with total page 123 pages. Available in PDF, EPUB and Kindle.
| Author | : |
| Publisher | : Penerbit NEM |
| Total Pages | : 123 |
| Release | : 2024-02-07 |
| ISBN-10 | : 9786231151889 |
| ISBN-13 | : 6231151883 |
| Rating | : 4/5 (89 Downloads) |
Book Synopsis Marketing and Service Innovation Interaction by :
Book excerpt: This book discusses dynamic capability of marketing and service innovation in the hotel industry as a learning tool and guidebook. It is the author’s hope that this book can contribute to supporting the learning process in the dynamic capability approach in hospitality and service industries.
