This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports