Marketing: a Very Short Introduction
Download or Read eBook Marketing: a Very Short Introduction PDF written by Kenneth Le Meunier-FitzHugh and published by Oxford University Press, USA. This book was released on 2021-02-25 with total page 177 pages. Available in PDF, EPUB and Kindle.
| Author | : Kenneth Le Meunier-FitzHugh |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 177 |
| Release | : 2021-02-25 |
| ISBN-10 | : 9780198827337 |
| ISBN-13 | : 0198827334 |
| Rating | : 4/5 (37 Downloads) |
Book Synopsis Marketing: a Very Short Introduction by : Kenneth Le Meunier-FitzHugh
Book excerpt: This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
