Market Entry Strategies for Russia
Download or Read eBook Market Entry Strategies for Russia PDF written by Martin Schorsch and published by Diplomica Verlag. This book was released on 2009 with total page 113 pages. Available in PDF, EPUB and Kindle.
Author | : Martin Schorsch |
Publisher | : Diplomica Verlag |
Total Pages | : 113 |
Release | : 2009 |
ISBN-10 | : 9783836664691 |
ISBN-13 | : 3836664690 |
Rating | : 4/5 (91 Downloads) |
Book Synopsis Market Entry Strategies for Russia by : Martin Schorsch
Book excerpt: In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.