Market Entry Strategies in Eastern Europe in the Context of the European Union
Download or Read eBook Market Entry Strategies in Eastern Europe in the Context of the European Union PDF written by Michael Klug and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 211 pages. Available in PDF, EPUB and Kindle.
Author | : Michael Klug |
Publisher | : Springer Science & Business Media |
Total Pages | : 211 |
Release | : 2007-11-03 |
ISBN-10 | : 9783835093348 |
ISBN-13 | : 3835093347 |
Rating | : 4/5 (48 Downloads) |
Book Synopsis Market Entry Strategies in Eastern Europe in the Context of the European Union by : Michael Klug
Book excerpt: Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.