Managing the New Customer Relationship
Download or Read eBook Managing the New Customer Relationship PDF written by Ian Gordon and published by John Wiley & Sons. This book was released on 2013-03-21 with total page 227 pages. Available in PDF, EPUB and Kindle.
| Author | : Ian Gordon |
| Publisher | : John Wiley & Sons |
| Total Pages | : 227 |
| Release | : 2013-03-21 |
| ISBN-10 | : 9781118255858 |
| ISBN-13 | : 1118255852 |
| Rating | : 4/5 (58 Downloads) |
Book Synopsis Managing the New Customer Relationship by : Ian Gordon
Book excerpt: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA
