MAGIC NUMBERS FOR SALES MANAGEMENT: KEY MEASURES TO EVALUATE SALES SUCCESS
Author | : John Davis |
Publisher | : John Wiley & Sons |
Total Pages | : 308 |
Release | : 2007-08 |
ISBN-10 | : 8126513543 |
ISBN-13 | : 9788126513543 |
Rating | : 4/5 (43 Downloads) |
Book excerpt: Market_Desc: Professional sales peopleMBA studentsBusiness undergraduates Special Features: · Applies the highly successful Magic Numbers format to the world of business· Outlines the key finance formulas required by Sales Managers to evaluate sales performances· Excellent author with extensive practical and academic experience· A superb introduction to quantitative analysis for sales managers About The Book: This book is for the busy sales professional who wants to quickly understand key measures and not get bogged down by academic theory. It not only offers a wide ranging review of sales numbers, formulas and frameworks but also outlines the risks associated with over-dependence on measures to the exclusion of experience, wisdom and intuition.