Low-Tech Guy in a High-Tech World

Book excerpt: It’s no secret that Corporate America continuously experiences change. Everything from company values to the technology and processes that sales teams use are at risk to undergo rapid changes. Unfortunately for today’s businesses, they have strayed from the basics that once made companies great, things like relationship-building, accountability, and customer service. Companies have transitioned from being revenue-driven to cost-driven and now to data and data analytics driven. An obsession with data has allowed executives and managers to lose sight of the big picture — long-term customer success and loyalty — and focus on minute details that are easy to correct and control but might not impact overall sales and success. This has made it increasingly difficult for companies to establish brand awareness and maintain any kind of growth and sustainability. Low-Tech Guy in a High-Tech World: Managing People, Sales, and Business in Today’s Corporate Environment stresses the back-to-basics approach in management that enabled companies to grow in the past and emphasizes how badly we need it in today’s corporate climate. Using his experience as a sales management leader for over 30 years, author Stephen Rubbico takes an insightful look at current business practices. This book is a must-read for managers of all levels and experience, not to mention key executives at companies who are intent on not only surviving Corporate America but on thriving