The fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and

This resource presents Minter and Reid's simple seven-step system for creating ideas that work--one that improves new-product success rates from the standard on

CREATIVITY: HOW TO CATCH LIGHTNING IN A BOTTLE is a practical program for creativity enhancement. It includes over one hundred exercises based on neurolinguisti

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection