Join the Conversation
Download or Read eBook Join the Conversation PDF written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2008-01-18 with total page 320 pages. Available in PDF, EPUB and Kindle.
| Author | : Joseph Jaffe |
| Publisher | : John Wiley & Sons |
| Total Pages | : 320 |
| Release | : 2008-01-18 |
| ISBN-10 | : 9780470187869 |
| ISBN-13 | : 0470187867 |
| Rating | : 4/5 (69 Downloads) |
Book Synopsis Join the Conversation by : Joseph Jaffe
Book excerpt: With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
