Is That a Fact?

Book excerpt: The bestselling “quackbuster” and “tireless tub-thumper against pseudoscience” fishes for the facts in a flood of misinformation (Maclean’s). Eat this and live to 100. Don’t, and die. Today, hyperboles dominate the media, which makes parsing science from fiction an arduous task when deciding what to eat, what chemicals to avoid, and what’s best for the environment. In Is That a Fact?, bestselling author Dr. Joe Schwarcz carefully navigates through the storm of misinformation to help us separate fact from folly and shrewdness from foolishness. Are GMOs really harmful? Or could they help developing countries? Which “miracle weight-loss foods” gained popularity through exuberant data dredging? Is BPA dangerous or just a victim of unforgiving media hype? Is organic better? Schwarcz questions the reliability and motives of “experts” in this “easy-to-understand yet critical look at what’s fact and what’s plain nonsense. “Takes its readers through the carnival of pseudoscience, the morass of half-truths and, finally, the relatively safe road of reproducible scientific knowledge. This journey is made all the more enjoyable by Dr. Schwarcz’s surgical use of words and his mastery of public writing . . . [He] can always be counted on to write about the chemistry of the world in a way that is both entertaining and educational.” —Cracked Science “Written with a light touch and refreshing humor, this book provides a solid, authoritative starting point for anyone beginning to look at the world with a skeptical eye and a refresher for those further along that path.” —Library Journal