The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness f

A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book

Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultura

Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new editio

Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structure