As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise i

Digital commerce – the use of computer networks to facilitate transactions involving the production, distribution, sale, and delivery of goods and services �

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele

The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels w

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics an