Increasingly, firms use licensing to exploit and commercialize trademarks internationally. In a globalized market, the free flow of goods and services by means

Like any contract, an international licensing agreement spells out the rights and obligations of the contracting parties, manages potential risks and supplies a

This Guide is primarily intended for applicants and holders of international registrations of marks, as well as officials of the competent administrations of th

This Manual focuses on issues essential for understanding licensing, including: the context in which licensing may occur; key terms of a licensing agreement and

A comprehensive and practical textbook in the field of intellectual property licensing.