International Consumer Behavior in the 21st Century
Download or Read eBook International Consumer Behavior in the 21st Century PDF written by A. Coskun Samli and published by Springer. This book was released on 2016-05-01 with total page 192 pages. Available in PDF, EPUB and Kindle.
Author | : A. Coskun Samli |
Publisher | : Springer |
Total Pages | : 192 |
Release | : 2016-05-01 |
ISBN-10 | : 1493945823 |
ISBN-13 | : 9781493945825 |
Rating | : 4/5 (23 Downloads) |
Book Synopsis International Consumer Behavior in the 21st Century by : A. Coskun Samli
Book excerpt: This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.