Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of polit

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Te

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decad

An Analysis Of How emotion functions cooperatively with reason & contributes to a healthy democratic politics.

As part of the study of emotions and politics, this book explores connections between affect and cognition and their implications for political evaluation, deci