Identifying Future Competitive Business Strategies for the U.S. Residential Wood Furniture Industry
Author | : Albert Thomas Schuler |
Publisher | : |
Total Pages | : 20 |
Release | : 2003 |
ISBN-10 | : UOM:39015061859909 |
ISBN-13 | : |
Rating | : 4/5 (09 Downloads) |
Book excerpt: This paper describes benchmarking activities undertaken to provide a basis for comparing the U.S. wood furniture industry with other nations that have a globally competitive furniture manufacturing industry. The second part of this paper outlines and discusses strategies that have the potential to help the U.S. furniture industry survive and thrive in a global business environment. A case is made for a paradigm shift in the business of designing, manufacturing, marketing, and distributing wooden furniture, as it is perhaps the most promising vehicle for our industry to sustain a prosperous U.S. manufacturing base into the future. Furthermore, a change in business models b1s a paradigm shift is proposed to avoid cost-based competition with low-cost producers such as those located in Asia and South America.