How to Write an Inspired Creative Brief
Download or Read eBook How to Write an Inspired Creative Brief PDF written by Howard Ibach and published by iUniverse. This book was released on 2009-08-26 with total page 113 pages. Available in PDF, EPUB and Kindle.
| Author | : Howard Ibach |
| Publisher | : iUniverse |
| Total Pages | : 113 |
| Release | : 2009-08-26 |
| ISBN-10 | : 9781450249874 |
| ISBN-13 | : 1450249876 |
| Rating | : 4/5 (74 Downloads) |
Book Synopsis How to Write an Inspired Creative Brief by : Howard Ibach
Book excerpt: "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
